July NPD: Industry Sales Remain Sluggish, Wii Sports Resort Leads Software Sales

by Mike Bendel on August 13, 2009 @ 4:42 pm


The NPD figures for July are in and for the fifth consecutive month, once again show a year-over-year decline in industry sales. The results are far from uplifting, as total dollars generated throughout last month missed the $1 billion mark, clocking at a $848,000, a 29 percent decline.

The PS3 barely edged pasted its last-generation counterpart in sales, with both platforms shifting 121,800 and 108,000 units respectively. It’s safe to say that Sony needs that price cut, pronto. Xbox 360 sales weren’t as bleak, but still took a dive compared to last month with 202,900 units sold.

Wii Sports Resort, perhaps unsurprisingly, took the crown for July’s best-selling title. Released near the tail end of the month, it sold 508,200 copies.

See the full breakdown of July figures past the break, courtesy of NPD.

Hardware Units

Jul-09
PlayStation 2 108K
PlayStation 3 121.8K
PSP 122.8K
Xbox 360 202.9K
Wii 252.5K
Nintendo DS 538.9K

Top 10 VG Console/Portable SKU’s July 2009

Title Platform Publisher Release Date Units Rank

Wii SPORTS RESORT W/ WII MOTION PLUS WII* NINTENDO OF AMERICA July-09 508.2K 1
NCAA FOOTBALL 10 360* ELECTRONIC ARTS July-09 376.5K 2
NCAA FOOTBALL 10 PS3* ELECTRONIC ARTS July-09 237.4K 3
WII FIT W/ BALANCE BOARD* WII* NINTENDO OF AMERICA May-08 164.3K 4
MARIO KART W/ WHEEL WII* NINTENDO OF AMERICA April-08 156.6K 5
MARIO KART DS NDS NINTENDO OF AMERICA November-05 132.2K 6
POKEMON PLATINUM VERSION NDS NINTENDO OF AMERICA March-09 116.4K 7
FIGHT NIGHT ROUND 4 360 ELECTRONIC ARTS June-09 116.4K 8
NEW SUPER MARIO BROS NDS NINTENDO OF AMERICA May-06 101.8K 9
EA SPORTS ACTIVE BUNDLE WII* ELECTRONIC ARTS May-09 96.8K 10

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Read more: July NPD: Nintendo Leads Once Again, PS3 Sales Normalize,  May NPD: Sluggish Month for Industry, Sales Dip Below $1 Billion,  NPD July: StarCraft II Reigns Supreme, Gives PC Segment A Whopping 103 Percent Boost In Revenue,  April NPD: DSi Fuels North American Hardware Sales,  August NPD: PS3 Gains Momentum, Revenue Declines For Sixth Consecutive Month

Comments
angelsniper45 says:

As i said, everyone already has a wii so of course their sales are going to decline. They be focused on software sales instead of hardware, they have the possibility of going bankrupt if they dont.
August 13, 2009, 10:54 pm
x3sphere says:

imo, Wii market is far from saturated. Sure a lot of people have one but it has a long way to go in terms of sales when compared to the PS2. The low sales right now are mostly down to economic conditions, coupled with the fact that things are generally slow during the summer months.

I expect we'll see 500K+ Wii sales again in the fall.
August 14, 2009, 11:19 pm
Blu_ray says:

360 Rules!
August 15, 2009, 11:32 am
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